How companies make a profit these days?

American companies boost their employees' morale by giving them important titles instead of money.

Store clerks have become product specialist, retail consultant, sales counsellor, customer service associate, sales representative, or sales associate.

Cashiers have become hospitality representative.

Teachers have become educators.

Secretaries have become personal assistants, executive assistants, or administrative aides.

Family doctors have become primary care providers.

Manicurists have become nail technicians.

Magazine photographers have become photojournalists.

Bounty hunters have become recovery agents.

Retail store security people have become loss prevention managers.

Garbagemen have become sanitation engineers.

Janitors have become custodial engineers.

Customers have become clients so that companies can charge them more.